We recently started doing some offline marketing for some of our financial products. Before I was full time on the Internet in 1997, I had been doing mail order biz for years (since the time I was about 15 years old).
What I've noticed is that a lot of the big online marketers are tying in offline promotions as well. It really is a great idea, and we had done some offline marketing to drive traffic to our sites, but we are going to be hitting this in a BIG way in 2010!
When it comes to offline marketing, there is nothing I like more than the good old post card. A post card does not have to be opened. It is easy to stick into your pocket and carry to your desk or office.
Post cards can help even brick and mortar businesses generate traffic (and sales) too. The problem is that many business owners (online and off) don't know anything about marketing with post cards.
Did you know that you can easily have cards printed and mailed for you - all online? That you can reach just about any target market with Post Cards?
We are using cards to help our affiliates generate more referral income. Let's face it, not everyone can master online marketing techniques. They seem to change daily (although the principles stay the same - never ending strategies pop up all the time), and there is no end to it.
Have you tried any (or all) of the following:
* Search Engine Optimization (an uphill battle to say the least)
* Pay Per Click Campaigns
* Article Marketing (though many think they can - not everyone is a writer)
* Traffic Programs & Schemes (these change weekly)
* Ezine Advertising
* Email List Marketing
* You Tube & Video Traffic Tips
* Social Networks (Twitter, Myface etc)
The list goes on and on! Who has that kinda time? I'm a full time online marketer and teacher and I can't keep up with it all! I can't imagine someone who is working a full-time job, and trying to get a net biz going too, mastering the online marketing trade.
However, any idiot (myself included) can mail a card! You really only need to master 1 or 2 things with post cards:
1) Mailing Lists
If you master the strategies of finding good lists to mail to, and how to match them up with your offer, you could even have a bad card and still generate traffic and make money.
2) Create a Good Card
I am assuming that you already know how to put a stamp on a card (and if you don't, you can get it done for you all online) and drop it in the mail. If you have a good offer on your card, you would be surprised how ugly the card can be and still work (for some markets the ugly card may actually pull better).
Of course, you will need some type of follow-up system and a good product or service to offer.
Here is the message of a post card that has pulled well for us:
NEED MORE INCOME? CAN YOU MAIL A POST CARD?
If You Will - Then You Can Be Successful
Join Our Team & Build a Solid Financial Future
Little-Known Income Streams Pay Like Clockwork
HERE IS OUR SIMPLE 3-STEP PLAN:
1) Build your investment account fast with post cards
2) Make Rock Solid Income Investments
3) Rinse & Repeat Until You No Longer Have To Be Concerned About Money Ever Again
YOU "MUST SEE" OUR ONLINE VIDEO NOW AT:
There you have it. That simple card is changing lives and drawing folks to our site. Have you thought of using offline marketing to draw in traffic? If so, you may want to take our new Video Course on the subject.
Get your copy now and you'll get our Income Investing course too for less than 1/2 of what others are enrolling for! Check it out now at: